Episode 76 | How to Market an Assisted Living Facility to Find More Residents
In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson provides a comprehensive guide to creating a successful marketing plan for assisted living facilities. The discussion focuses on two primary marketing strategies: network marketing and internet marketing. Brandon outlines key relationships to build with discharge nurses, rehab facilities, case managers, other assisted living facilities, nursing homes, independent living communities, and home health and hospice services. He also emphasizes the importance of regular visits, small gifts, and consistent follow-ups to maintain these relationships. On the internet marketing front, Brandon advises on building an effective website with a lead magnet, leveraging social media platforms, and working with placement agencies to attract more residents.
00:00 Introduction to Assisted Living Investing
00:15 Creating a Marketing Plan for Assisted Living
01:04 Network Marketing Strategies
05:31 Building Relationships in Network Marketing
11:23 Internet Marketing Essentials
14:44 Leveraging Social Media and Placement Agencies
16:58 Conclusion and Next Steps
Resources Mentioned:
Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator.
Get your free business plan checklist today: https://urlgeni.us/alibpc
Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind
Apply for the Mastermind today: alimastermind.com/application
Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics
Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM
Get the 12 Week Year Book: https://amzn.to/4bAOpQf
Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5
Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink
Courses:
- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala
- Do you need help building your business plan: https://urlgeni.us/alibpg
FREE Resources:
- Business Plan Checklist: https://urlgeni.us/alibpc
- Calculator: https://urlgeni.us/alicalc
- Lease Agreement Template: https://urlgeni.us/alila
- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
- Grant Writing Template: https://urlgeni.us/aligrant
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
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