Assisted Living Launchpad

Build Your Assisted Living Business,
In The Right Order

Stop guessing. Stop spinning.
Assisted Living Launchpad gives you the clear path, the proven framework, and the support you need through every major decision.
Sound Familiar?

You’re Not Stuck Because You’re Not Smart Enough.
You’re Stuck Because Nobody Handed You The Map.

When we ask people what they’re struggling with most, the answers sound like this:

  • “I don’t know where to start.”
  • “I need a clear step-by-step plan I can actually follow.”
  • “I don’t understand the business side.”
  • “I need someone to show me the roadmap and walk me through it.”

You want a clear step-by-step plan you can actually follow. You want to know where to start. You’ve watched the YouTube videos, scrolled the Facebook groups, and you’re still sitting in the same spot you were six months ago.

One week it’s properties. The next it’s money. Then licensing shows up and every state has different answers. The business plan feels overwhelming. And the months keep passing.

You understand care. You know this industry matters. You just never had someone sit down with you and walk through the business side in the right order, with your specific situation in front of them.

That’s exactly what Assisted Living Launchpad is built for.

More information was never the answer.
The right order is the answer.
That’s what Assisted Living Launchpad is built around.

★★★★★

This is excellent and saves members lots of time. It is a great value.

Anthony W., Assisted Living Investing member

Before & After

Picture This Instead

RIGHT NOW

  • You don’t know where to start
  • You’re stuck doing more research
  • Licensing and money feel confusing
  • You’re not sure the numbers work
  • Time keeps passing with no real progress

AFTER THE LAUNCHPAD

  • You have a real business plan, validated, not guessed
  • You understand your numbers and know if a deal makes sense
  • You have expert eyes on your deals and your plan before you commit
  • You have real support through property, funding, and licensing
  • You’re building toward open doors and a business that can generate real income
The One Thing That Actually Fixes This

The Right Order Changes Everything

Here’s the thing most people miss: it’s not about finding a better property or getting a bigger loan.

It’s about doing the right things in the right order, and Assisted Living Launchpad is the only program built entirely around that idea.

Before you look for a property. Before you call a lender. Before you try to figure out licensing. You need three things first. You need to know what kind of business you’re building. You need to know where it makes sense. And you need to know if your numbers actually work.

Get those three things right, and everything after them gets cleaner. Property conversations get easier. Lender meetings go better. Licensing questions have context. And the business you end up opening, instead of just talking about, is the kind that can grow toward $10,000 to $20,000 a month in cash flow, with a model that doesn’t require you to be on-site every hour. Results vary. They depend on your market, your census, and your expenses. That’s exactly the math you’ll learn to run before you commit.

Assisted Living Launchpad is built around that principle from the ground up. Five phases, the right order, with the right guidance alongside you at every step. Core gets your foundation solid. VIP takes you the rest of the way: property, funding, licensing, launch, and operations. The order doesn’t change. The depth of support does.

★★★★★

We meet together next Tuesday to go over details and come up with a plan of action. Things are getting real.

Derek, Assisted Living Investing member

Introducing

Assisted Living Launchpad

This is where the plan gets built, the deals get reviewed, and the big expensive decisions get made with the right support in place.
Assisted Living Launchpad is not a course you sit through on your own.
It’s a structured path, built with the tools, accountability, and expert guidance you need, from your first plan to your open doors.

Join Assisted Living Launchpad 👇
Two Tracks. One Right Order.

Which Track Is Right For You?

The simplest way to think about it:
VIP takes you all the way through launch.
Core gets your foundation ready first.

Same program. Different starting point. Different destination.
Pick the one that meets you where you are right now.

Track 01

VIP

For you if: you're committed to opening your assisted living facility and want support through property, funding, licensing, launch, and what comes after.


What You'll Get
  • Everything in Core, plus the full launch path
  • The complete FOCUS Framework, from foundation to strategic launch
  • Real review on properties and deals before you commit
  • Hands-on support through funding, licensing, launch, and operations
This isn't a course you sit through on your own. You bring the property and it gets reviewed. You bring the lender conversation and we help you prepare. Licensing questions specific to your state. Operations questions when you're open. This is what real-world launch support looks like. Not just more information.
Track 02

Core

For you if: you still need to get clear on your plan, your market, and your numbers before you spend serious money on property, funding, or anything else.


What You'll Build
  • The complete Core curriculum: step-by-step training, templates, and tools, all in the right order
  • A real assisted living business plan, built step by step in the right order
  • A market research process so you know your area can support what you want to build
  • An underwriting model that shows whether the numbers actually work
  • A clear next step so you stop spinning and start moving
By the end, you'll have a completed business plan, a validated market, and a financial model you actually understand. You'll know what you're building and whether the numbers work. That's what a real foundation looks like.
Inside VIP

The Five-Phase Transformation

VIP is built around the FOCUS Framework, the same five-phase roadmap Brandon used to launch his own facilities.
Each phase has a specific outcome.
Together, they take you from stuck to open doors.
F
Phase One
Foundation

Build your business plan, validate your market, and nail your numbers before you spend a dollar on anything else.

O
Phase Two
Optimal Property

Find the right property before you put money down. Know what to look for, what to avoid, and how to evaluate a deal.

C
Phase Three
Capital & Funding

Get the funding you need, whether that's a lender, a partner, or an investor, with real help on your numbers and conversations.

U
Phase Four
Understanding Rules

Navigate licensing and regulations without getting lost. Know what to ask, and who to ask it to, in your specific state.

S
Phase Five
Strategic Launch

Open your doors and run a profitable, purpose-driven facility. Marketing, staffing, operations, and what happens after day one.

Every Week
Weekly Coaching Calls

Bring your real questions. Get real answers. Live, every week, not once a month.

Dedicated Sessions
Live Hotseats

Your deal. Your situation. Real-time feedback on the call, working through it live.

Before You Commit
Deal Desk: Property Review

Bring properties and deal questions. Get feedback before you go too far down the wrong path.

Real Help With the Hard Part
Funding & Licensing Support

Lender prep, startup cost modeling, and practical licensing guidance so you know what to ask and who to ask it to.

Inside Core

Three Things You'll Walk Away With

Core is built around one goal:
Get your foundation right before you spend serious money.
Here's what that looks like in practice.
01

Your Business Plan

A real, complete assisted living business plan, built with templates and a step-by-step process. Not a rough draft. Something you could show a lender and feel good about.

Deliverable: A completed business plan
02

Your Market Research

A clear, repeatable way to check whether your target market can actually support the business you want to build, before you commit to a location or sign anything.

Deliverable: A validated market
03

Your Numbers

A working underwriting model that tells you whether a deal makes sense. Revenue, expenses, startup costs: a real picture of what it takes to be profitable from day one.

Deliverable: A real financial model
Plus Throughout Your Membership
Every Other Week
Group Coaching Calls

Real questions, real answers, live with the group every other week.

Always On
Community Access

Connect with others working toward the same goal. Share wins, get unstuck faster.

Never Miss a Session
Coaching Replay Vault

Every call is recorded. Catch up any time, at your own pace.

Direct Feedback
One Foundation Review

A real check-in on the foundation you've built, with direct, expert feedback on where you stand and what comes next.

Know Where You Stand
Launch Readiness Scorecard

A clear picture of where you are and exactly what to do next.

Support That Doesn't Stop
Ongoing Membership

Full access to everything: training, tools, replays, and community, for as long as you're a member. 12-month minimum.

Side By Side

What's The Difference Between The Two Tracks?

VIP
Core
Best For
You're committed to launching
You need to build the foundation
Main Outcome
Launch the business
Build your foundation
Main Focus
Property · Funding · Licensing · Launch · Operations
Plan · Market · Numbers · Next Step
Support Level
Full launch support through every major decision
Foundation-focused support
Coaching
Weekly support calls
Biweekly group coaching
Feedback
Ongoing launch feedback
One Foundation Review
Deal / Property Help
Included
Not included
Funding / Lender Prep
Included
Not included
Licensing Guidance
Included
Not included
After Launch
Owner support included
Not included
Investment
$10,000/yr or $1,000/mo
$5,000/yr or $500/mo

VIP takes you all the way through launch. Core builds your foundation.

Is This Right For You?

Who Assisted Living Launchpad Is For

This Is For You If:

  • You want to start an assisted living business, and you want to do it right
  • You have a heart for serving seniors and want to build something that matters
  • You're tired of guessing and ready for a clear path
  • You're willing to do the work
  • You want to build your foundation first, not skip it
  • You want support from someone who has actually launched facilities
  • You want a program built around the right order, not just more information

This Is Not For You If:

  • You want a passive investment with no real effort
  • You want guaranteed results without doing the work
  • You only want more information with no support attached
  • You want to skip the foundation and buy a property first
  • You're not willing to plan or take action
Brandon Gustafson - Assisted Living Launchpad Coach
Your Coach

Hi, I'm Brandon. Here's How I Help You Succeed.

Most of my members come from healthcare. They understand care deeply. What they've never had is someone sit down with them and walk through the business side in plain language, with their specific situation in front of them.

I built the FOCUS Framework from my own experience opening assisted living facilities. Not from theory. I made the expensive mistakes, so you don't have to repeat them.

Every tool inside Assisted Living Launchpad, every template, every framework, every coaching call, comes from what actually worked. For me first, then for the hundreds of members I've coached since.

Here's what I want you to understand: you are the one building this. I'm here to make sure you don't make the expensive mistakes, stay in the right order, and keep moving when you hit the hard parts. The decisions are yours. The support is mine.

You don't have to have it all figured out before you start. You just have to take the next right step, and I'll be there walking it with you.

Join Assisted Living Launchpad 👇
★★★★★

We bought your business plan and when we took it to the bank, they were so impressed with it. Your breakdown of funding and profitability really helped me see if the deal we're looking at actually makes sense.

Faith-Marie, Assisted Living Investing member

Here's The Simplest Way To Think About It

VIP or Core?

Both tracks are part of Assisted Living Launchpad. The difference is where you are and how far you're ready to go.

Choose VIP If:

  • You're committed to opening a facility and want guidance through every major decision
  • You're moving toward property, funding, and licensing and need real support, not just more information
  • You want expert eyes on your deals and your plan before you commit to anything expensive

Choose Core If:

  • You still need your business plan, market research, and financial model completed
  • You need to understand your numbers before you spend serious money on anything
  • You want a clear, structured foundation so your next steps are obvious, not overwhelming

VIP takes you all the way through launch. Core builds your foundation.

What This Is Really Worth

Here's The Real Value Of What You're Getting

Most people try to piece this together on their own: one consultant here, one course there, one coach somewhere else.
Here's what that actually costs.
Business plan written by a specialist consultant
$10,000
Market research for your target area
$8,000
Understanding the licensing process for your state
$3,500
Industry tools, templates & financial underwriting models
$5,500
Property & deal reviews before you commit
$9,500
Funding strategy & lender prep
$5,500
Peer mastermind group & accountability community
$6,500
A full year of live weekly coaching calls
$12,000
What it would cost to build this on your own
$60,000+

Other coaching programs in this industry regularly charge $30,000 to $50,000+ for a few months of instruction, without ongoing deal reviews, a peer community, post-launch support, or any of the tools and templates included here.

Assisted Living Launchpad gives you all of it: the plan, the tools, the coaching, the community, and the deal reviews, in one structured program.

Your Investment Starts at Only $500/Month.

Choose Your Track 👇
Join Today

Choose Your Track

You're not choosing a course.
You're choosing a membership, with someone walking alongside you through every major decision, from your first plan to well past your open doors.
The only question is where you're starting from.

TRACK 1
VIP
$10,000 per year
get started with a $1,000 deposit, or $1,000/month

From your first week to your open doors, you'll have the guidance and support you need. Properties get reviewed before you commit. Lender conversations get prepared. Licensing questions get answered for your specific state. Your business plan gets iterated until it's fundable. Weekly coaching through every major decision. When the decisions get bigger, you need deeper support. That's exactly what this is built for.

What's Included
  • Everything in Core, plus…
  • Full 5-Phase FOCUS Framework + Weekly Coaching Calls
  • Deal Desk (Property Reviews) + Live Hotseats
  • Funding & Licensing Support (lender prep + practical guidance)
  • Accelerator Course + Full Tools & Templates Library
  • Ongoing Membership + Launch Roadmap + Operations Support
👉 Get Started for Only $1,000 DepositMonthly Membership$1,000/mo (12-month minimum) →
TRACK 2
Core
$5,000 per year
or $500/month (annual saves you $2,000/yr)

Everything you need to build a real, solid foundation: your business plan, your market research, your financial model, plus one comprehensive Foundation Review when you're done. You'll finish knowing what you're building, whether your numbers work, and exactly what your next step is. This is how you build your foundation the right way.

What's Included
  • The complete Core curriculum: step-by-step training
  • Business Plan + Market Research + Underwriting Tools
  • Business Setup & Startup Resources
  • Biweekly Group Coaching Calls + Community Access
  • One Foundation Review + Launch Readiness Scorecard
  • Upgrade Credit toward VIP + Ongoing Membership
👉 Join Core: $5,000/YearMonthly Membership$500/mo (12-month minimum) →
After your $1,000 VIP deposit, we'll connect within one business day to complete your enrollment. Pay the balance in full by wire, ACH, or card (and save $2,000/yr vs. monthly), set up financing through our lending partner, or switch to the monthly membership.
If you join Core and find you need more support, your full investment credits toward VIP, as long as you upgrade during your membership.

Assisted Living Launchpad is an ongoing membership with a 12-month minimum, because launching is just the beginning. Your membership continues after your first year so the support doesn't stop when the doors open. You'll always get a reminder before any renewal, and you can cancel any time after your first 12 months.

I am very happy that I was finally able to close on my 6-bed residential assisted living facility. After almost a month of ownership, I can say that you definitely learn something new every day. I'm blessed and thrilled to have this opportunity. Thank you Brandon for sharing so much of your knowledge and experience.

Ben, Assisted Living Investing member

🛡️

Your 14-Day Guarantee

You've got 14 days to dig in. Show up to your calls. Actually use the training. Do the work.

If you do that and decide this just isn't the right fit, tell me. You'll get your money back. No questions asked.

This isn't for people who sign up and never show up. It's for people who give this a real, honest try. If you put in the effort and it's still not right, you shouldn't be stuck paying for it. That's the deal.

We know your time is valuable. Thank you again! This was exactly what I needed to get clear and move forward with confidence.

Lori K., Assisted Living Investing member

Real Members. Real Results.

What People Are Saying

These are real messages from real members, in their own words.
Anthony testimonial - Assisted Living Investing member progress message
Derek testimonial - things are getting real, assisted living business launch
LaSonya testimonial - from rough draft to direction with assisted living coaching
Aaron testimonial - taking action in the assisted living business
Member testimonial - assisted living business coaching review
Member testimonial - Assisted Living Investing coaching feedback
Member testimonial - assisted living business progress
Member testimonial - assisted living business success story
Got Questions?

Frequently Asked

The most common questions before joining Assisted Living Launchpad, answered straight.

Join Today 👆
Assisted Living Launchpad is built to answer exactly that question. If you're ready to commit to opening a facility, VIP walks you through every major step: foundation, property, funding, licensing, and launch. If you're still working out your numbers and your market before committing, Core builds that foundation first. Either way, you don't need to have everything figured out walking in. You just need to start.
If you're serious about launching, VIP doesn't require you to have everything figured out yet. It walks you all the way through, from foundation to open doors. If you're still building your plan and need to nail down your numbers before committing, Core gives you exactly that: a real foundation, built the right way.
VIP is the full launch path: property, funding, licensing, launch, and operations, with weekly coaching and deal reviews the whole way through. Core focuses on one thing: getting your foundation right, your business plan, your market, your numbers, with one expert review at the end. If you're wondering why VIP costs twice as much, that's the answer: it goes with you all the way through.
No. A lot of people in The Launchpad come from healthcare backgrounds, but it's not required. What matters is your willingness to learn the business side and do the work.
Assisted Living Launchpad helps you answer that question before you commit serious money to a property or a deal. VIP walks you through funding strategy and lender conversations with hands-on support. Core gets your numbers and business plan right first, so when the bigger conversations come, you know exactly what you're working with.
Yes, funding support is built into Assisted Living Launchpad. VIP includes hands-on help with funding conversations, lender prep, and practical guidance on licensing requirements specific to your state. Core gets your numbers and business structure right first, so when you're ready for those conversations, your foundation is solid. Note: this is practical guidance, not legal advice, and licensing rules vary by state.
You can. Your Core investment gets credited toward VIP if you upgrade during your membership. You don't have to decide everything upfront.
No program can guarantee a launch or a specific financial outcome. What we can guarantee is your experience in your first 14 days. Show up, use the training, come to your calls, and if it's still not the right fit, you get your money back.
You've got 14 days. Come to your calls and use the training during that window. If you've done that and it's still not the right fit, just reach out and you'll get a full refund, no questions asked.
Assisted Living Launchpad is an ongoing membership with a 12-month minimum. From the day you join, you have full access to your track's training, tools, coaching, and community. After your first year, your membership simply continues (annual members renew yearly, monthly members continue month to month) so the support doesn't stop when your doors open. You'll always get a reminder before any renewal, and you can cancel any time after your first 12 months. The goal isn't just to help you launch. It's to help you build something that lasts.
The Choice In Front Of You

Start Your Assisted Living Business The Right Way

If you're committed to launch, choose VIP.
If you need to build your foundation first, start with Core.
Either way, you won't be doing this alone. The structure, the support, and the path are all here.