Transforming Passion into Profit: The Journey of an Assisted Living Investor
brandon gustafson getting started May 13, 2024
Introduction
Hello everyone, Brandon Gustafson here, and welcome to my latest blog post on Assisted Living Investing. You're in the right place if you're as passionate about healthcare and real estate as I am! Today, I want to share my journey into assisted living investments, the challenges I've faced, and the successes I've celebrated. Whether you're a seasoned investor or just starting out, I hope my story inspires you and provides valuable insights into making informed investment choices in this unique sector.
Check out my video on how I got started too:
A Leap into Healthcare
My fascination with healthcare began in high school when I worked in a physical therapist’s office. This early exposure laid the groundwork for my career. After earning dual Master's degrees in Business Administration and Healthcare Administration from the University of Utah, I gained a wealth of experience working with both large healthcare organizations and startups. This mix of roles sharpened my skills and deepened my love for the healthcare sector, which I believe is one of the most impactful arenas to work in due to its direct effect on improving lives.
The Turning Point
My real estate investment journey kicked off in an unexpected way. One Sunday in 2019, I found myself at home, reading Robert Kiyosaki's "Rich Dad Poor Dad" while my daughter was ill. This book changed my life and ignited a burning desire to create a better future for my family through real estate investing. This newfound passion led me to explore various aspects of real estate, but none resonated with me as much as assisted living.
Venturing into Assisted Living Investments
By May 2020, amidst the global pandemic, I was ready to dive deeper into assisted living. My father and I teamed up, using a home equity line of credit to start our search for a suitable facility. Our journey began in Draper, Utah, and though our first potential deal did not pan out, it was a pivotal learning experience. I stumbled, learned about non-disclosure agreements, and built financial calculators—all of which prepared me for future opportunities.
First Success and Expansion
Our breakthrough came with a mental health assisted living facility in Colorado Springs. This deal, closed in September 2020, was not just our first purchase but also a lesson in persistence and adaptation. Dealing with SBA funding and navigating the complexities of obtaining our license and getting certified as a Medicaid provider was a challenging yet rewarding experience that paved the way for our next acquisition—a 16-bed elderly care facility in Nampa, Idaho.
Lessons Learned and Knowledge Shared
Each investment brought its own set of challenges and learnings. From negotiating deals and managing renovations to understanding state-specific regulations and Medicaid processes, every step was a growth opportunity. Now, with successful facilities running and providing quality care to residents, I’m eager to pass on what I've learned, which I do through the Assisted Living Investing Mastermind program. I believe in empowering others by sharing knowledge freely, which is why this blog and my YouTube channel focus on offering valuable insights without the hefty price tag of formal courses.
Conclusion
Assisted living investing is more than just a business venture for me; it’s a way to make a significant impact on the lives of others while fulfilling my entrepreneurial spirit. If you’re considering this path, remember that passion, perseverance, and continuous learning are your greatest assets. Stay tuned for more detailed posts where I’ll dive deeper into specifics like Medicaid processes and facility management tips.
Engage and Learn
I’d love to hear from you! Whether you’re curious about specific aspects of assisted living investing or have stories of your own, please comment below. Let’s learn and grow together in this rewarding field. And don't forget if you need some help getting started, you can download the FREE Business Plan Checklist to get you moving.
Thank you for reading, and here’s to your success in making a meaningful impact through assisted living investments!
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