Proven Marketing Strategies to Fill Your Assisted Living Facility

assisted living facility assisted living in boise assisted living in nampa assisted living in treasure valley assisted living marketing how to get more residents network marketing for assisted living senior care marketing social media marketing for assisted living Apr 15, 2025

Starting an assisted living facility is rewarding, but filling beds can be a challenge. Without the right marketing strategy, it’s easy to struggle with occupancy. The good news? There are two highly effective ways to attract residents: network marketing and internet marketing.

Network marketing helps you build relationships with local healthcare professionals and referral sources, while internet marketing leverages online platforms to connect with families looking for care. Mastering both strategies will help you fill your facility and grow a thriving business.

Check out the video, too;

Leveraging Network Marketing for Strong Referral Relationships

Network marketing is all about forming connections with key professionals who can refer residents to your facility. Instead of relying only on ads, building relationships with the right people can keep a steady stream of referrals coming your way. Here’s who you should focus on:

1. Discharge Nurses

Discharge nurses at hospitals help residents transition out of care. Many patients need more support than home care can provide, but they don’t require a nursing home. Being on a nurse’s referral list puts you top of mind when families need a placement.

2. Rehabilitation Facilities

Patients in rehab centers recover from surgeries, strokes, or illnesses, and some can’t return home. Rehab centers often need trusted assisted living facilities to recommend.

3. Case Managers (Especially for Medicaid Residents)

If you accept Medicaid, case managers are valuable connections. They work directly with families to find placement, and having strong relationships with them can bring you regular referrals.

4. Other Assisted Living Facilities

It might sound strange to network with competitors, but other facilities may send referrals when they’re at full capacity or can’t meet a resident’s care needs.

5. Nursing Homes

Nursing homes care for seniors with high medical needs, but some residents improve and no longer need that level of care. Your assisted living home can be a perfect step-down option.

6. Independent Living Communities

As independent living residents age, some need more assistance. Forming relationships with independent living managers ensures they refer residents to your facility when the time comes.

7. Home Health and Hospice Providers

Home health and hospice nurses work with seniors who often transition to assisted living. A good relationship with these providers can generate a steady stream of referrals.

How to Build and Maintain Referral Relationships

Networking isn’t just about handing out business cards—it requires ongoing effort. Here’s how to make your relationships count:

1. Visit Regularly

Checking in at least quarterly keeps you on referral lists. One-time meetings won’t create consistent referrals.

2. Bring Small, Thoughtful Gifts

A box of donuts, a thank-you note, or a coffee run can make all the difference in keeping your facility top of mind.

3. Follow Up and Stay Engaged

If you drop off flyers, follow up with a call or visit. Ask how you can help and keep the conversation going.

4. Focus on a Few Key Contacts

Instead of spreading yourself thin, build strong relationships with 3 to 10 referral sources for the best results.

Internet and Social Media Marketing for Assisted Living

In addition to networking, an online presence helps families find your facility. Here’s how to make internet marketing work for you:

1. Optimize Your Website

Make sure your website clearly explains your services, includes high-quality photos, and makes it easy for families to schedule a tour.

2. Leverage Social Media

Platforms like Facebook and Instagram help you connect with families. Post updates, testimonials, and virtual tours to build trust.

3. Run Targeted Ads

Facebook and Google Ads let you reach families searching for assisted living in your area.

4. Collect and Share Testimonials

Encourage satisfied families to leave Google reviews and share their experiences on social media.

The Key to Successful Assisted Living Marketing

Success comes down to consistency. Whether you’re networking with referral sources or engaging families online, regular effort is key to keeping your facility full. By mastering these strategies, you’ll increase resident inquiries and move-ins, creating a thriving business.

Next Steps

If you found this helpful, download our Business Plan Checklist at Assisted Living Investing to build a solid business plan and scale your facility. Want expert guidance? Apply to our Assisted Living Investing Mastermind program for step-by-step coaching on growing your business, securing funding, and attracting residents!

Download Your FREE Calculator

Send Me My Calculator

Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.

We hate SPAM. We will never sell your information, for any reason.

Categories

All Categories 12 week year framework a place for mom accounting tools for assisted living ach payments for assisted living ach payments in assisted living ada compliance in assisted living admission agreement advantages of business credit cards alternatives to assisted living and offering professional development opportunities. learn more at assisted living investing approval asset protection assisted living asset protection for business owners assisted living assisted living acquisition calculator assisted living administator assisted living administration assisted living administrator assisted living administrator hiring guide assisted living agreements assisted living banking options assisted living behavior management assisted living boise assisted living bookkeeping assisted living business assisted living business banking assisted living business challenges assisted living business checklist assisted living business consultant assisted living business cost assisted living business credit cards assisted living business documents assisted living business efficiency assisted living business expenses assisted living business finances assisted living business financial planning assisted living business financing assisted living business for sale assisted living business funding assisted living business growth assisted living business guide assisted living business income assisted living business investment assisted living business launch assisted living business milestones assisted living business model assisted living business models assisted living business operations assisted living business opportunities assisted living business organization assisted living business plan assisted living business plan checklist assisted living business planning assisted living business policies assisted living business processes assisted living business productivity assisted living business profitability assisted living business registration assisted living business regulations assisted living business resources assisted living business rewards assisted living business setup assisted living business startup assisted living business strategy assisted living business structure assisted living business success assisted living business tips assisted living business tools assisted living buyer tips assisted living calculator assisted living care assisted living caregiver wages assisted living caregivers assisted living cash flow strategies assisted living cell phone policy assisted living challenges assisted living competition analysis assisted living compliance assisted living consultant assisted living contracts assisted living costs and expenses assisted living debt service assisted living employee management assisted living expenses assisted living experience tips assisted living facebook groups assisted living facilities assisted living facility assisted living facility acquisition assisted living facility administrator assisted living facility administrator salary assisted living facility agreement assisted living facility conversion assisted living facility evaluation assisted living facility for beginners assisted living facility forms assisted living facility growth assisted living facility hiring assisted living facility hiring tips assisted living facility idaho assisted living facility investment assisted living facility license assisted living facility licensing assisted living facility loans assisted living facility management assisted living facility owner assisted living facility pay structures assisted living facility procedures assisted living facility regulations assisted living facility renovations assisted living facility requirements assisted living facility start-up assisted living facility tips assisted living facility tour assisted living facility transition assisted living facility upgrades assisted living fees assisted living finances assisted living financial management assisted living financial planning assisted living financial planning tools assisted living financials assisted living financing options assisted living financing tips assisted living fire department inspection assisted living fire safety assisted living franchise vs. consultant assisted living funding assisted living funding options assisted living hiring process assisted living idaho assisted living in boise assisted living in boise medicaid assisted living in colorado springs assisted living in idaho assisted living in nampa assisted living in nampa medicaid assisted living in nampa. assisted living in treasure valley assisted living in treasure valley. assisted living in utah assisted living income assisted living inspection tips assisted living insurance assisted living insurance expenses assisted living investing assisted living investing mastermind assisted living investing tips assisted living investing tools assisted living investment assisted living investment analysis assisted living investment banking assisted living investment in boise assisted living investment in nampa assisted living investment opportunities assisted living investment strategies assisted living investment strategy assisted living investment tips assisted living investment tools assisted living job satisfaction assisted living joint venture assisted living landlord assisted living launch formula assisted living lease agreement assisted living legal structure assisted living lenders assisted living license assisted living license application process assisted living license benefits assisted living license process assisted living licenses and permits assisted living licensing assisted living licensing and compliance assisted living licensing department assisted living licensing fees assisted living licensing process assisted living licensing requirements assisted living llc setup assisted living llc vs s corp assisted living management assisted living management tips assisted living market analysis assisted living market research assisted living marketing assisted living marketing strategies assisted living marketing strategy assisted living medicaid assisted living medicaid billing assisted living medicaid provider assisted living medicaid reimbursement assisted living nampa assisted living net income assisted living network groups assisted living networking assisted living operational guidelines assisted living operations assisted living operator assisted living operator lease assisted living operator salary assisted living options assisted living organizational chart assisted living organizational structure assisted living ownership structure assisted living partnership assisted living payment methods assisted living payment options assisted living payment systems assisted living payments assisted living payroll assisted living payroll software assisted living payroll solutions assisted living placement agencies assisted living planning assisted living planning tools assisted living policies assisted living policies and procedures assisted living policy creation assisted living procedures assisted living productivity tips assisted living profitability assisted living proforma projections assisted living property assisted living property conversion assisted living property search assisted living property selection assisted living property zoning assisted living purchasing process assisted living regulations assisted living regulations and licensing assisted living regulations idaho assisted living reimbursement assisted living reimbursement model assisted living resources assisted living revenue streams assisted living roles assisted living safety regulations assisted living scalability assisted living services assisted living staff assisted living staff compensation assisted living staff management assisted living staff pay assisted living staff promotion assisted living staff retention assisted living staff training policies assisted living staff turnover assisted living staffing assisted living staffing challenges assisted living staffing costs assisted living staffing efficiency assisted living staffing requirements assisted living startup assisted living startup capital assisted living startup costs assisted living startup guidance assisted living startup guide assisted living startup loans assisted living startup planning assisted living state survey preparation assisted living success assisted living success tips assisted living tax benefits assisted living tools assisted living tour guide assisted living training assisted living underwriting assisted living underwriting calculator assisted living utilities assisted living vendor contracts assisted living zoning laws assisted living zoning regulations assisted living zoning requirements assisted lving bullet journaling attract medicaid residents avoiding bank fees for assisted living backup plans for assisted living banking for assisted living banking for assisted living in boise becoming a medicaid provider beewell assisted living benefits of assisted living consultants benefits of business partnerships benefits of working with a broker best bank for assisted living business best banks for sba loans best business entity for assisted living best credit cards for assisted living owners best credit cards for groceries best credit cards for rewards best location for assisted living best locations for assisted living homes best payroll software for small businesses best places to find caregivers big-box assisted living facility bizbuysell tutorial boise assisted living brandon gustafson broker payment structure building a successful assisted living facility building an assisted living empire building business credit building business credit for startups building community relationships building relationships with case managers bullet journaling bullet journaling and google calendar bullet journaling for business bullet journaling for entrepreneurs bullet journaling for planning bullet journaling for small business owners bullet journaling in assisted living business business bank account business bank account for assisted living business banking for assisted living facilities business broker relationships business credit card tips business credit cards business credit cards for assisted living business credit for assisted living business debit cards business development programs business entity for assisted living business entity formation business entity registration process business partner vetting business partnerships business plan business plan assisted living business plan checklist business plan for assisted living business plan for assisted living facility business planning for assisted living business registration business startup business structure buy a business online buy an assisted living facility buy assisted living facility buy assisted living home buying an assisted living facility buying an existing business buying assisted living facilities buying assisted living facility buying property for assisted living cap rate calculation for assisted living care assessment care home care home profitability care home vs residential assisted living caregiver benefits caregiver cell phone guidelines caregiver compensation caregiver job description caregiver loyalty caregiver pay rates caregiver responsibilities assisted living caregiver to resident ratio by state caregivers caregivers in assisted living cash back rewards cash flow analysis cashback credit cards for business owners certificate of occupancy certificate of occupancy requirements change of ownership (chow) assisted living checklist choosing a business credit card choosing a business partner choosing business partners city and state registration for assisted living city planner role city regulations city zoning assisted living city zoning for care homes city-specific licensing cloud storage for small business cognitive decline in elderly colorado assisted living facilities commercial broker commercial insurance for assisted living commercial real estate loans assisted living communication in assisted living communication strategies for caregivers compliance compliance in assisted living compliance in assisted living facilities conducting virtual tours consistent communication in assisted living construction loans for assisted living construction loans for assisted living facilities consultant cost considerations contingency planning for assisted living conventional mortgage assisted living convert home into assisted living convert home to assisted living converting a home into assisted living converting home into assisted living cost creating a vision for business creative financing for senior housing credit credit card point conversion credit card point values credit card reward comparison credit card reward systems credit card rewards credit card rewards for assisted living credit card rewards for small business credit card rewards for small businesses credit options for assisted living investors credit unions for assisted living business crowdfunding for assisted living daily life management tools daily organization methods daytime vs. nighttime caregivers debit vs. credit cards for entrepreneurs defining business goals delegating tasks in assisted living developing relationships with sellers differences between administrator and operator digital records direct deposit for assisted living direct deposit setup discover strategies to mitigate turnover in assisted living facilities by fostering open communication down payment for assisted living facility due diligence process economies of scale in assisted living effective communication in assisted living effective daily planning effective underwriting tools for real estate efficiency in assisted living operations elderly care communication emergency exit requirements for assisted living emergency preparedness for staff emergency preparedness in assisted living employee benefits for caregivers employee documentation employee training records enforcing workplace policies entrepreneur time management tools entrepreneurship lessons estate investing evaluating assisted living facilities existing assisted living facility extra operating capital facility administrator facility administrator assisted living facility due diligence facility evaluation facility inspection facility licensing process facility maintenance facility maintenance and updates fair housing act family caregiver reimbursement filling assisted living vacancies financial analysis for assisted living financial automation for assisted living financial calculator real estate underwriting financial freedom in assisted living financial management financial management for assisted living financial management in assisted living financial planning for assisted living financial projections financial tips for assisted living investors financial tools for small businesses financial underwriting for assisted living financing financing an assisted living facility financing options for assisted living finding a business partner finding assisted living facility finding off-market deals finding property for assisted living finding residents for assisted living fire and safety regulations for assisted living fire department approval for assisted living fire department inspection assisted living fire inspection checklist for assisted living fire marshal inspection fire safety in assisted living fire suppression systems for care facilities forming an llc franchise vs. established business free notion account funding funding an assisted living facility funding for assisted living funding for assisted living business funding for assisted living in treasure valley getting started google calendar google calendar productivity google calendar scheduling government grants for assisted living grandfathered in assisted living grant funding for assisted living grants grants for assisted living facilities gross income growing assisted living facilities guaranteed payments in assisted living gusto for small businesses gusto payroll review gusto payroll tutorial gusto setup hard money loans hard money loans assisted living hard money loans for assisted living hard money loans for real estate health agency licensing health care facility license health department inspection assisted living healthcare business opportunities healthcare compliance assisted living high-interest debt in business finance hiring a consultant for assisted living hiring a consultant for assisted living business hiring administrators hiring an assisted living administrator hiring an assisted living consultant hiring an assisted living facility administrator hiring caregivers hiring for assisted living hiring for assisted living facilities hiring staff for assisted living hoa bylaws and business hoa restrictions home equity line of credit assisted living hot to obtain license hourly vs. salary wages house manager how assisted living facilities get paid how much to pay an assisted living administrator how to become a medicaid provider how to buy an assisted living business how to connect with sellers how to create assisted living policies how to finance assisted living how to find an assisted living consultant how to get an sba loan how to get medicaid certified assisted living how to get more residents how to hire an assisted living administrator how to invest in assisted living how to obtain an assisted living license how to open an assisted living home how to pay assisted living operators how to register an llc for assisted living how to run payroll in gusto how to start an assisted living business how to start an assisted living facility how to start an assisted living home how to start assisted living how to stay organized in assisted living how to use notion for beginners how to work with brokers hud loans for assisted living idaho medicaid for seniors identity protection implementing processes in assisted living in-person facility tours in-person meetings for assisted living in-person tour institutional knowledge in assisted living insurance broker benefits intake form integrating notion and google calendar investing in assisted living investing in senior housing investment investment property evaluation investment strategy investor partnerships invoicing software for assisted living joint ventures launching assisted living launching assisted living business lease assisted living facility legal issues in assisted living legal requirements for assisted living legal requirements for assisted living business legal structure for assisted living lender organizational chart lender relationships for assisted living lenders liability insurance for assisted living liability protection liability protection in assisted living licensed assisted living facility licensing licensing assisted living facilities licensing process for assisted living limited liability company limited partners live-in caregiver live-in caregiver impact llc benefits llc benefits for assisted living llc for assisted living loans local assisted living referral services local vs national bank assisted living long-term care insurance long-term care insurance for assisted living management flexibility llc managing assisted living facilities managing assisted living facilities from a distance managing assisted living staff managing employee spending with credit cards managing expenses remotely market market research assisted living market research for assisted living marketing an assisted living facility marketing assisted living services matrix planning matrix planning tutorial maximizing business credit card points maximizing credit card points maximizing medicaid revenue med tech certification med tech in assisted living medicaid and assisted living medicaid and private-pay assisted living medicaid application process for assisted living medicaid assisted living medicaid assisted living certification medicaid billing and coding medicaid billing for assisted living medicaid case management medicaid certification for assisted living medicaid certification process medicaid codes for assisted living medicaid compliance for assisted living medicaid direct deposits medicaid eligibility medicaid for assisted living medicaid funding for assisted living medicaid managed care organizations (mcos) medicaid managed care organizations idaho medicaid overview medicaid payments assisted living medicaid provider certification medicaid provider for assisted living medicaid reimbursement medicaid reimbursement assisted living medicaid reimbursement for assisted living medicaid reimbursement process medicaid reimbursements medicaid waiver for assisted living medicare and assisted living medicare basics medicare coverage assisted living medicare parts explained memory care facility license minimum wage for caregivers modernizing senior care homes mortgage calculator multi-tenant assisted living rooms multiple-state assisted living facilities nampa assisted living nerdwallet credit card reviews net income net operating income (noi) net operating income (noi) analysis network marketing for assisted living networking for assisted living professionals networking in assisted living industry new hire file management nonprofit notion notion customization notion for assisted living notion for business notion for business organization notion for productivity notion plans comparison notion pricing tiers notion resources notion setup guide notion templates notion tips for business owners notion to-do list tutorial notion vision board nurse delegation in assisted living oles in assisted living onboarding employees in gusto onboarding in assisted living onboarding process for assisted living online property tours opening an assisted living facility operating expenses operating multiple facilities operational organizational chart organizational chart organize assisted living business organizing new hire files organizing with google calendar organizing with notion organizing your day out-of-state assisted living out-of-state assisted living operations overcoming business failure owner-operator assisted living partnering for assisted living business partnership due diligence passion for assisted living payroll payroll and tax efficiency payroll for assisted living payroll for assisted living facilities payroll services for small business payroll vendors for assisted living permits for assisted living homes personal productivity methods personalized elderly care placement agencies for assisted living plan of correction planning methods points and miles rewards explained policies and procedures for assisted living positive reinforcement in assisted living premium business credit cards preparing for assisted living business preparing for state inspection preparing for state inspections price per bed in assisted living facilities pricing for assisted living consultants private funding for assisted living private investors assisted living private investors for assisted living private investors for senior care private money private pay assisted living private pay assisted living facilities private pay residents private pay residents in assisted living pro forma analysis for assisted living investments productivity strategies productivity systems for entrepreneurs productivity tips for assisted living facilities productivity tips for entrepreneurs productivity tools for assisted living professional business setup profit first method for assisted living profit margins in assisted living profit sharing in assisted living profitability profitable assisted living locations project management in assisted living projected financials promoting staff in assisted living promoting work-life balance property acquisition property appraisal for assisted living property criteria property insurance for assisted living property value projections proposal protecting assets in assisted living purchasing policies for assisted living quick policies for assisted living ral ral business ral business guide ral caregivers ral facility renovation ral lease template real real estate agent real estate agent commissions real estate agent vs broker real estate and healthcare investing real estate broker real estate broker advantages real estate broker vs agent real estate financial metrics real estate for assisted living real estate investing real estate investing in assisted living real estate investment risk assessment real estate llc for assisted living real estate market real estate syndication real estate virtual tours recognizing achievements recruiting assisted living staff registering a business with the state registering assisted living business regulatory compliance for assisted living remote investing in assisted living remote management remote management in assisted living remote management of assisted living facilities remote property evaluation research resident behavior improvement resident intake process assisted living resident onboarding resident quality of life resident safety in assisted living resident to caregiver ratio residential assisted living residential assisted living books residential assisted living budget residential assisted living business residential assisted living facility residential assisted living facility setup residential assisted living funding residential assisted living home residential assisted living income residential assisted living licensing residential assisted living partnership residential care facility tour residential care home residential care home business residential care home license residential care licensing residential zoning classifications resources for assisted living owners retaining assisted living administrators retaining staff in assisted living retirement destinations for seniors rezoning for assisted living risks of business credit cards risks of business partnerships rn in assisted living roles in assisted living facility running an assisted living facility s corp tax benefits s corporation safety upgrades in assisted living sba sba 1919 form sba 7(a) loan for assisted living sba lenders for senior housing sba loan application tips sba loan challenges sba loan for assisted living sba loan for small business sba loans sba loans assisted living sba loans for assisted living sba section 2 tutorial scaling assisted living business scaling assisted living facilities second brain productivity secretary of state business registration seller financing selling a business senior care business senior care facility senior care home senior care job boards senior care marketing senior housing senior housing investment senior living broker senior living business opportunities senior living home improvements senior living property assessment senior living real estate senior placement agencies senior population trends setting expectations in assisted living setting up a business bank account setting up assisted living setting up assisted living facilities simple notion workflows six-bed assisted living small assisted living facility small assisted living homes small business bank fees small business credit card tips small business credit cards small business loans for senior care small business payroll small business payroll vendors small-scale assisted living smart goals for assisted living smooth ownership transition social media for assisted living social media marketing for assisted living sole proprietorship vs. llc staff management in assisted living staffing costs for assisted living staffing levels in assisted living staffing patterns start an assisted living business start an assisted living facility start assisted living business start assisted living business 2024 start assisted living facility starting a care home starting an assisted living business starting an assisted living facility starting an assisted living home starting assisted living business starting assisted living in boise startup state department of health assisted living state department of health resources for assisted living state health department assisted living requirements state inspection assisted living state inspections state registration for assisted living business state regulations assisted living state regulations for assisted living state-specific assisted living regulations state-specific assisted living requirements staying organized in business strategic planning for assisted living streamline assisted living operations supporting caregivers in assisted living supporting staff task management for assisted living task management systems tax benefits of llc tax preparation the points guy recommendations third-party administrators for medicaid third-party apps for assisted living time blocking benefits time blocking techniques time blocking with google calendar time management for business owners traditional loans for assisted living traditional mortgage for assisted living traditional mortgages for investment properties training staff for assisted living treasure valley assisted living treasure valley assisted living medicaid type one facility license type two facility license types of insurance for assisted living understanding credit card points understanding real estate underwriting underwriting underwriting calculator underwriting calculator for assisted living underwriting for assisted living underwriting in real estate unlicensed assisted living facility virtual communication in assisted living virtual tour virtual tour advantages virtual tour equipment